Jim has over thirty years in the financial services business. After receiving his bachelor’s degree from Cornerstone University, Jim joined his father in the securities business in 1985. Jim Lorence obtained his CERTIFIED FINANCIAL PLANNER™ certification in 1990. He is co-founder of the award-winning national independent broker dealer, NEXT Financial Group, Inc., and served as a director of NEXT from 1998 to 2006. Jim has served as President/CEO and Senior Portfolio Counselor for Lorence & Vander Zwart since the firm’s registration in 1992. Jim and his wife Mary have three daughters and three granddaughters. In his free time he enjoys preparing meals for family and friends and hunting.